2019 Workshops

 A TO Z's FRANCHISING YOUR BUSINESS

This comprehensive seminar shows you how to expand an existing or projected business via franchising. The seminar provides detailed information about legal, financial, and operational structures that must be in place to facilitate the successful launch of a franchise company. You will appreciate the step-by-step process taught by Dr. Hayes ? it's the same process you can use to launch your franchise brand. Dr. Hayes introduces you to the A to Z topics you must consider to franchise your business. You will also be given access to professionals who can assist you as you implement your franchise program. Avoid the costly mistakes so many others have made when trying to franchise a business, learn your A to Zs first!

All course materials are in English only. All Workshop attendees receive free admission to the exhibits on all two days.

Rates

$180 includes exhibit hall admission and seminars

Who Should Attend

This seminar is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. Those who will benefit are CEOs, COOs, and CFOs of companies seeking alternative methods of distribution, reorganization strategies, and additional pull through strategies, as well as business consultants whose clients require them to have a working knowledge of franchise development and management.

This Workshop Will Look At

  • How small businesses have used the power of franchising to create a $1 trillion market force.
  • Definition of franchising. How to tell if the relationship you create will cross the threshold.
  • Advantages and disadvantages to franchising, and when franchising is an appropriate growth vehicle.
  • Alternatives to franchising, including company-owned growth, licensing, joint ventures, agencies, and dealerships/distributorships.
  • How to determine if your business is actually franchisable.
  • Determining the adequacy of returns for the franchisee and the franchisor.
  • How to determine if franchising is a part of the best possible growth strategy for your firm.
  • Understanding the process of franchising a business.
  • Using goal-driven planning to develop your business plan.
  • Developing an appropriate franchise structure.
    • Determining the value proposition
    • Franchise sales strategies and speed of growth
    • Developing an appropriate support structure
    • Determining fees, royalties, and other sources of revenue
    • Territory and other issues affecting growth
  • Tools and techniques for ensuring quality control in the franchise process, including Operations Manuals, Training Programs, and more advanced training techniques.
  • Compliance with franchise laws and regulations.
  • Other laws affecting franchisors: Trademark, Business Opportunity Laws, Relationship Laws, and Anti-Trust Issues.
  • Marketing your franchise effectively.
  • Effective use of the Internet and technology within franchising.
  • The Franchise Sales Process.
  • Costs and returns of implementing a franchise channel of distribution.
  • The decision to franchise.
  • Best practices for established franchisors.