Daily Schedules

All educational seminars are FREE unless indicated otherwise. These sessions will help you make the right decisions during your franchise research.

For easy guidance, each description is related to a specific track. The legend to the right will help you understand the meaning of the symbols listed with each seminar description.

Saturday, October 5
Workshop Key

Each Symbol Stands For:

Buying a Franchise
Franchising Your Business
Franchisors Seeking Growth
Small Business Growth and Development

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  • Room: Show Floor Theater

    Moderated by: Mark Winchester, Deputy District Director, U.S. Small Business Administration - Houston

    Representatives from the US Small Business Administration and SBA's Resource Partner Network including (SCORE, Small Business Development Center, Women's Business Center) will be present to discuss how SBA programs and our partners can help you succeed!! Session will be informative and allow for networking and Q&A.

  • Room: 370B

    Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    This comprehensive seminar shows you how to expand an existing or projected business via franchising. The seminar provides detailed information about legal, financial, and operational structures that must be in place to facilitate the successful launch of a franchise company. You will appreciate the step-by-step process taught by Dr. Hayes. It's the same process you can use to launch your franchise brand. Dr. Hayes introduces you to the A to Z topics you must consider to franchise your business. You will also be given access to professionals who can assist you as you implement your franchise program. Avoid the costly mistakes so many others have made when trying to franchise a business, learn your A to Zs first! Click here for more details.

  • Room: 370D

    Presented by: Matthew Jonas, President, TopFire Media

    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
    Sponsored by

  • Room: 370A

    Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide and Andrew Seid, Consultant, MSA Worldwide

    For long-term success a franchise must be a win-win for both the franchisor and franchisee. This seminar will explore how to create a franchise program that really works for both the franchisor and the franchisee, how to recruit franchisees that believe in your concept and who will be an asset to the franchise system and how you can establish a strong relationship with your franchisees based on open communications and trust.
    Sponsored by      

  • Room: Show Floor Theater

    Moderated by: Chris King, Business Advisor, Texas Gulf Coast SBDC Network

    Presented by: Tim Stanley, Business Advisor, Texas Gulf Coast SBDC Network

    Panelists: Michelle Boldon, Boldon Law Firm, PLLC and Cynthia Mora, FranNet

    When entrepreneurs decide to start a business, they often don't know where to turn for help or feel like they have to do it alone. This info-packed workshop delves into resources available when exploring the world of franchising. Attendees will gain insight into the evaluation process to help determine which franchise business is the right fit for them. Topics that will be briefly discussed include: The Franchise Profile: Competitive Advantage, Product Quality, Brand Value and Historical Data, Legal: Selecting a Franchise Lawyer, State Law, Past and Pending Court Cases, Dispute Resolutions and Removal/Termination/Transfer and Assessing the Market: Trends, Economy and Ongoing Support

  • Room: 370E

    Moderated by: Janet Harris, CFE, CFE, Director of Recruitment, Dream Vacations

    Not many people realize you can own and operate a successful franchise from the comfort of your own home. A panel of home-based franchise owners from different industries will discuss the ins and outs of owning a home-based franchise, including how to get your name out there, maximize productivity, leverage your franchisor?s resources and more.

  • Room: 370D

    Presented by: Emi Jocker, Senior Consultant, iFranchise Group

    Are you ready to grow your business but don't know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.
    Sponsored by

  • Room: 370C

    Moderated by: Matt Wiggins, VetFran Fellow, International Franchise Association

    The franchise business model has been a pathway to entrepreneurial prosperity for generations of Americans. Learn from a distinguished panel of franchise professionals what the pathway to franchising looks like, and how you can succeed as a franchisee. This panel also features information on industry programs, access to capital, new opportunities for military veterans and best practices for veterans and diverse communities
    Sponsored by

  • Room: 370A

    Presented by: Matthew Jonas, President, TopFire Media

    Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

  • Room: 370B

    Presented by: Marla Rosner, Senior Learning and Development Consultant, MSA Worldwide

    Documentation of your business' processes and procedures is the foundation to consistent execution of your franchise concept. In this workshop, learn how to create a user-friendly Operations Manual as well as key content that should be included. Click here for more details.
    Sponsored by

  • Room: 370E

    Presented by: John P. Hayes, PhD, Titus Franchise Chair, HowToBuyAFranchise.com

    For most people, franchising is the smart way to buy and build a business. A franchisor’s proven operating model gives franchisees a huge head start to creating a thriving and satisfying business. Plus, the franchisor’s established brand and marketing prowess immediately benefit new franchisees. However, how will you know which franchise to buy? Assuming you’re a perfect fit for franchising, you also need to know the type of franchise that will suit you best. Franchises come with many variables including investment costs and operational requirements. Before you spend too much time researching franchises, spend some time examining your strengths and preferences and lining them up with appropriate franchise opportunities. This session includes a free personality analysis as well as recommendations for the type of franchise you should buy!
    Sponsored by

  • Room: Show Floor Theater

    Presented by: Shirley Brooks, Director, Houston Women's Business Center

    With all of the tools guidance and support what else is there left for a Franchise Owner to do? A great brand makes it easy to sell and ride on the momentum of reputation. Your role as an owner no matter how large or small the brand is to establish your franchises market share, customer community and local brand loyalty. Your performance will speak for itself!

  • Room: 370D

    Presented by: Theresa Huszka, CFE, Senior Consultant, MSA Worldwide

    Becoming a franchisor can be one of the most important decisions you will ever make in business. However, before hiring a consultant and lawyer to develop your franchise program, you must first understand how ready your concept is to franchise and then determine the appropriate steps to take. This seminar will identify common deficiencies in companies prior to franchising, as well as how to guide you in preparing your company and concept for franchising. This session is also useful for those companies that are about to expand, even if they are not currently considering franchising.
    Sponsored by

  • Room: 370A

    Presented by: Usman Waheed, Founder HalalFranchise.com & President Sepco Ventures, HalalFranchise.com

    The $5 Trillion Halal Market offers opportunities in franchising that only a handful of companies have taken advantage of. This market is desperate for businesses and food concepts but lacks a clear path to these opportunities. Last year, in the U.S alone, American Muslims spent over $120 Billion with limited access to Halal Franchise Concepts. Learn how to position yourselves to take advantage of these opportunities at this Halal Franchise Seminar.

  • Room: Show Floor Theater

    Presented by: Paul Bosley, Managing Member, Business Finance Depot

    The first half of this seminar will explain the key steps to prepare your business for underwriting which is a relatively standard process. The second half of this seminar will outline the variety of financial products including Seed Capital, SBA Express & 7(a) loans, Equipment Leases, Crowdfunding & Retirement Account Rollovers which can be used to capitalize a new franchise business. Each slide will be followed with a Q&A session so participants are clear about the information being presented.
    Sponsored by